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Bold old graphics built on everyday comfort

SHOP JEANS
SHOP MENSHOP WOMEN

Spring Into Denim

Denim, refreshed for the season

SHOP JEANS

Her Turn

The official launch of our women's line.

SHOP WOMEN

At Ease

Soft, vintage feel from day one

SHOP HENLEYS

The Long and Short

Two inseam lengths. All-day stretch

SHOP SHORTS

Men

Front Lifestyle

New Arrivals

Jeans

Shorts

Tops

Chinos

Graphic Tops

Henleys

Accessories

ON THE MOVE

Shop Carpenter

LIGHT LAYERS

Shop Shirts
Rye Lifestyle

Worn In

Shop Henleys

WEEKEND MODE

Shop Shorts

SPRING Essentials

Shop Staples

FRESH ROTATION

Shop Graphic Tees

Womens

Womens

Shop Now

WWP Partnership

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Founder, Louis Rosenstock

Our Story

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Vintage inspired denim jeans and casual style.
Focused on comfort and durability since 1948.

best sellers

Quick buy
Athletic Jean - Burke
$99.00
Quick buy
Athletic Jean - Durham
$99.00
Quick buy
Slim Straight Jean - Lincoln
$99.00
Quick buy
Bootcut Jean - Ash
$99.00
Quick buy
Bootcut Jean - Clayton
$99.00
Quick buy
Chino Pant - Rugged Tan
$79.00
Quick buy
Athletic Jean - Swansboro
$99.00
Quick buy
Athletic Jean - Oxford
$99.00
Quick buy
Relaxed Straight Jean - Bryson City
$99.00
Quick buy
Chino Short 9" - Rugged Tan
$49.00
Quick buy
Slim Comfort Jean - Washed Black
$99.00
Quick buy
Slim Jean - Raeford
$69.30 $99.00
Sale
Quick buy
Carpenter Pant - Rugged Tan
$99.00
Quick buy
Slim Straight Jean - Spruce Pine
$99.00
Quick buy
Chino Pant - Putty
$79.00
Quick buy
Chino Pant - Black
$79.00
Quick buy
Athletic Jean - Highpoint
$99.00
Quick buy
Bootcut Jean - Williamston
$99.00
Quick buy
Slim Straight Jean - Burke
$99.00
Quick buy
Relaxed Straight Jean - Fort Macon
$99.00

new arrivals

Quick buy
5 Panel Golf Hat - White
$32.00
Quick buy
5 Panel Golf Hat - Black
$32.00
Quick buy
Washed Twill Hat - Surplus
$32.00
Quick buy
Washed Twill Hat - Khaki
$32.00
Quick buy
Graphic T-shirt - American Heritage
$34.00
Quick buy
Graphic T-shirt - Regal Eagle
$34.00
Quick buy
Graphic T-shirt - Dead Lift
$34.00
Quick buy
Graphic T-shirt - Victory Lap
$34.00
Quick buy
Chino Pant - Vapor
$79.00
Quick buy
Short Sleeve Vintage Henley - True Blue
$34.00
Quick buy
Short Sleeve Vintage Henley - Beach Glass
$34.00
Quick buy
Short Sleeve Vintage Henley - Rye
$34.00
Quick buy
Chino Short 9" - Vapor
$49.00
Quick buy
Graphic T-shirt - Old Glory
$34.00
Quick buy
Low-Cut Socks - Black (3 Pack)
$18.00
Quick buy
Low-Cut Socks - Heather Grey (3 Pack)
$18.00
Quick buy
Low-Cut Socks - White (3 Pack)
$18.00
Quick buy
6 panel Trucker - Duck Camo
$32.00
Quick buy
Roped Golf Hat - Ivy Green
$32.00
Quick buy
Roped Golf Hat - Black
$32.00