Women's Launch
HER TURN.
On March 15, we’re officially launching our first-ever women’s denim collection, and as someone who has watched DEVIL-DOG® grow, evolve, and stay true to its roots, this moment is incredibly special to me.
For years, women have asked us, “When is it our turn?” The answer is now.
DEVIL-DOG® Dungarees was founded in 1948 by Louis Rosenstock, in honor of the Marines and all members of the armed forces. Strength, resilience, grit. Those values built this brand. And those values don’t belong to men alone.
This launch is about honoring our heritage while expanding it.
THE FIT: High-Rise Straight
We started with one silhouette and we obsessed over getting it right.
Our High-Rise Straight sits just above the natural waist with a flattering 10.5" front rise, fitted through the hip and thigh, and finished with a clean 16" straight leg opening. It’s structured but easy. Strong but comfortable. Timeless without feeling stiff.
Crafted in premium 11.25 oz high-stretch denim with a soft hand feel, this jean moves with you while holding its shape. The details matter to us, logo hardware, our signature “D” safety stitch, bandana pocketing, a faux leather patch, every element carries the DEVIL-DOG® DNA forward.
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The Washes
HOLLY SPRINGS
EMERALD ISLE
HOPE MILLS
FIELD CAMO
We’re launching with three core denim washes, each one chosen to anchor your wardrobe in a different way:
Holly Springs: our light wash. Easy, relaxed, and perfectly broken-in.
Emerald Isle: a classic medium wash with that everyday, go-anywhere feel.
Hope Mills: a rich dark wash that feels polished but never overdone.
And then…
Field Camo: Same flattering High-Rise Straight fit. Same premium stretch denim. But with attitude.
Field Camo is our nod to the military roots that define DEVIL-DOG®. It’s bold. It’s confident. It’s a little unexpected in the best way. If you want a statement piece that still feels wearable, this is it.
And Because It’s Not Just About Denim…
We’re also launching four graphic t-shirts alongside the jeans, designed to pair perfectly with every wash.
Cool, strong, and unapologetically DEVIL-DOG®. These tees were created to layer, tuck, cuff, and live in.
Why This Matters
This isn’t just a new product category. It’s a new chapter.
This collection is our first step into women’s apparel, and we approached it with intention. We didn’t want to rush it. We wanted to do it right.
March 15 marks the beginning. More fits. More washes. More categories are coming. But this High-Rise Straight is where we start.
Strong. Confident. Heritage-driven.
Her turn.
